Specialized Concept Store to Open In Mountain View

Paul Wassem, formerly the chief executive officer of ConsumerReview.com, MTBR.com and RoadbikeReview.com, has chosen to open a Specialized concept store called Bike Spring in Mountain View, California. Bike Spring will open its doors for business this spring. “I chose to make Bike Spring a Specialized concept store because Specialized delivers world-class quality and selection as well as world-class standards for bicycle retailing, and the retail services team invested significant resources in helping me with business planning, store design and inventory selection,” said Wassem. “But the real icing on the cake is that my store reflects my personality and I retain total control over my business.”Located in downtown Mountain View, Bike Spring is suited to serve the affluent communities of Mountain View, Saratoga, Los Altos Hills and other cycling-centric Bay Area cities. According to Wassem, Mountain View is at the epicenter of professional team and recreational group rides every weekend.